Swiss Airlines is an emerging airline company of Europe having great successes on its credit

Swiss International Airlines is the successor of the world-known airline company of Switzerland formerly called Swissair. Swissair was the national airline of Switzerland, which functioned as one of the prestigious airline companies of the world. Swissair can be called as the parent company of Swiss Airlines. It was established in 1931 and was rated among the few pioneer airline companies. It stopped working in 2002. As an airline company, it had a huge network of destinations involving almost 157 worldwide stopovers with a fleet of 77 planes. It operated from its headquarters situated at Zürich, Switzerland. It also enjoyed the status of national airline company of Switzerland as the Swiss government had almost thirty per cent shares of the airline with groups namely SAirGroup, Crossair, and Balair. On account of its working and huge set up, Swissair was branded proudly as the "Flying Bank" among the world airline companies. For a period of nearly seventy years, the company also earned fame as one of the top ranking financial companies of Switzerland.

Swiss International Airlines established from the ashes of Swissair as a privately owned enterprise. As far as the structure of the company is concerned, it shares the characteristics of its predecessor company. Swiss International Airlines also uses certain signs and symbols of the former Swissair. It began its operation in 2002 under the ownership of a group of companies named SAirGroup, the regional airline Crossair, and the charter company Balair. The main task of the airline after the shift over from Swissair to Swiss International Airlines was to expand and consolidate its business. Swissair failed due to certain reasons and the new airline had challenging tasks ahead to earn the confidence of its customers. The major strategy adopted in this regard was named as ‘the Hunter Strategy’. It primarily focused buying of small airline companies, which had introduction in the market and established network of destinations but were not doing substantial business. Many airline companies were added to the network of Swiss International Airlines such as Belgian flag carrier, Sabena, Air Liberté, AOM, Air Littoral, Volare, LOT, Air Europe, TAP Portugal, Turkish Airlines, South African Airways, Portugalia and LTU. The Hunter Strategy, which was prepared for Swiss International Airlines by McKinsey & Co, proved successful and remained helpful to get the desired results.

Swiss International Airlines is rated today as the most successful airline company of the world. It enjoys the confidence of its customers around the globe. It is also counted as one of the most prominent airline company of Europe. The destination network of Swiss International Airlines is widely extensive involving stopovers in North America, South America, Africa and Asia. Swiss International Airlines is adding up more and more destinations across the continents. The fleet of Swiss International Airlines includes aircrafts of moderate quality such as A300-600 Airbuses, A320, Fokker 100, and Saab 2000. But the airline is very much concerned to enrich its fleet with the planes equipped with the latest technology. For the purpose, the airline has booked 41 A320 planes and 9 A330 aircrafts. Such an extension of the fleet will be highly beneficial for the company to expand its business in future. It is planned that the planes should be named after famous cities and towns of Switzerland.